Welcome to the Pink Hotel! Stylenanda did a great job on this store concept, very unique, unlike anything I've ever seen before. Obviously, I'm a gal who's obsessed with pink like any other girl out there and stepping inside this store felt as if all my dreams came true. The aesthetics there is real people! This is the one store, aside from the Line Friends Store that you cannot miss if you ever find yourself in Seoul.
I've known about Stylenanda for quite a while now, eversince I watched Jenn Im's videos. I came across their store earlier this year when I was in Bangkok and was in awe with the store concept they had in Siam Paragon. Their fashion style is so unique, and one that I seriously wish I could pull off. Many people came to the store just for the sake of Instagram (lol, me too actually!) and I'm surprised that they weren't told off for that. As you can see, the concept of the store is a hotel. Every floor has a different setting, which I absolutely loved. My favorite one has got to be the laundry room and the pool floor because dayum is it cute!
I came across this cute little hotel on Instagram (as you do) and was absolutely intrigued by it. It took around two days to find this store as it is located in a secluded alley, alas we found it and I'm so happy that I was able to visit on my stay in Seoul! I managed to snag one of their bags too, which I'm obsessed with.
If you're as obsessed with pink as I am, definitely check this store out if you ever find yourself in Korea. I guarantee you'll not regret it! I definitely regretted that I didn't buy something from their cafe (yes they have a bloody cafe!) as we were all just so knackered that night. Maybe next time, ey?!
Address: 37-8 Myeongdong 8-gil, Jung-gu, Seoul Korea (66-2, Chungmuro 2-ga).
Much love, Ashley xx
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, by Ashley Christabelle